Walsh, P., Hwang, H., Lim, C. H., & Pedersen, P. M. (2015). Examining the use of professional sport teams as a brand extension strategy in Korean professional baseball. Sport Marketing Quarterly, 24(4), 214.
저자
Walsh, P., Hwang, H., Lim, C. H., & Pedersen, P. M.
저널 정보
Sport Marketing Quarterly, 24(4), 214.
출간연도
2015
링크
Walsh, P., Hwang, H., Lim, C. H., & Pedersen, P. M. (2015). Examining the use of professional sport teams as a brand extension strategy in Korean professional baseball. Sport Marketing Quarterly, 24(4), 214.