Hur, Y., Lim, C. H., Won, D. C., & Kwon, S. Y. (2018). Types of Brand Transgressions and Consumers’ Moral Reasoning Strategies on an Endorser. Sport Marketing Quarterly, 27(4).
저자
Hur, Y., Lim, C. H., Won, D. C., & Kwon, S. Y.
저널 정보
Sport Marketing Quarterly, 27(4).
출간연도
2018
링크
Hur, Y., Lim, C. H., Won, D. C., & Kwon, S. Y. (2018). Types of Brand Transgressions and Consumers’ Moral Reasoning Strategies on an Endorser. Sport Marketing Quarterly, 27(4).