Lee, M., Potter, R. F., Lim, C. H., & Pedersen, P. M. (2018). The Effectiveness of Advertising Embedded in Televised Sport Programming: How Team Performance Influences de Formation. Sport Marketing Quarterly, 27(4).
저자
Lee, M., Potter, R. F., Lim, C. H., & Pedersen, P. M.
저널 정보
Sport Marketing Quarterly, 27(4).
출간연도
2018
링크
Lee, M., Potter, R. F., Lim, C. H., & Pedersen, P. M. (2018). The Effectiveness of Advertising Embedded in Televised Sport Programming: How Team Performance Influences de Formation. Sport Marketing Quarterly, 27(4).