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Sponsorship information reception and processing: Explicit and implicit memory of in-game advertising

Sponsorship information reception and processing: Explicit and implicit memory of in-game advertising

저자

Lim, C. H., Hur, Y., & Mi Song, S.

저널 정보

Social Behavior and Personality: an international journal, 46(6), 935-952.

출간연도

2018

링크

Lim, C. H., Hur, Y., & Mi Song, S. (2018). Sponsorship information reception and processing: Explicit and implicit memory of in-game advertising. Social Behavior and Personality: an international journal, 46(6), 935-952.