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Investigating the moderating role of sport service type and personality on audiences’ emotional responses to hedonic vs. cognitive advertisements

Investigating the moderating role of sport service type and personality on audiences’ emotional responses to hedonic vs. cognitive advertisements

저자

Lim, C., Lee, W. Y., & Pedersen, P. M.

저널 정보

Journal of global scholars of marketing science, 23(1), 55-71.

출간연도

2013

링크

Lim, C., Lee, W. Y., & Pedersen, P. M. (2013). Investigating the moderating role of sport service type and personality on audiences’ emotional responses to hedonic vs. cognitive advertisements. Journal of global scholars of marketing science, 23(1), 55-71.