The marketing of an international match in Asia: The effects of sport commentary and nationalistic sentiments on framing, priming, and consumer behavior.

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The marketing of an international match in Asia: The effects of sport commentary and nationalistic sentiments on framing, priming, and consumer behavior.

저자

Lee, M., Lim, C. H., Yeo, I. S., & Pedersen, P. M.

저널 정보

Sport marketing quarterly, 24(4), 235.

출간연도

2015

링크

Lee, M., Lim, C. H., Yeo, I. S., & Pedersen, P. M. (2015). The marketing of an international match in Asia: The effects of sport commentary and nationalistic sentiments on framing, priming, and consumer behavior. Sport marketing quarterly, 24(4), 235.

서울대학교 스포츠마케팅연구실Seoul National University Sports Marketing Lab

The marketing of an international match in Asia: The effects of sport commentary and nationalistic sentiments on framing, priming, and consumer behavior.

The marketing of an international match in Asia: The effects of sport commentary and nationalistic sentiments on framing, priming, and consumer behavior.

서울대학교 스포츠마케팅연구실