Kwak, D. H., Kwon, Y., & Lim, C. (2015). Licensing a sports brand: Effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions. Journal of Product & Brand Management, 24(3), 198-210.
저자
Kwak, D. H., Kwon, Y., & Lim, C.
저널 정보
Journal of Product & Brand Management, 24(3), 198-210.
출간연도
2015
링크
Kwak, D. H., Kwon, Y., & Lim, C. (2015). Licensing a sports brand: Effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions. Journal of Product & Brand Management, 24(3), 198-210.