Exploring the Impact of Emotions Induced by the Olympic Games on the Consumption Values, Attitudes and Purchase Intention Toward the Olympic Sponsor

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Exploring the Impact of Emotions Induced by the Olympic Games on the Consumption Values, Attitudes and Purchase Intention Toward the Olympic Sponsor

저자

Oh, I., Lee, T. H., Chang, J., & Lim, C. H.

저널 정보

Research in Dance and Physical Activity (RDPA), 5(2), 11-30.

출간연도

2021

링크

Oh, I., Lee, T. H., Chang, J., & Lim, C. H. (2021). Exploring the Impact of Emotions Induced by the Olympic Games on the Consumption Values, Attitudes and Purchase Intention Toward the Olympic Sponsor. Research in Dance and Physical Activity (RDPA), 5(2), 11-30.

서울대학교 스포츠마케팅연구실Seoul National University Sports Marketing Lab

Exploring the Impact of Emotions Induced by the Olympic Games on the Consumption Values, Attitudes and Purchase Intention Toward the Olympic Sponsor

Exploring the Impact of Emotions Induced by the Olympic Games on the Consumption Values, Attitudes and Purchase Intention Toward the Olympic Sponsor

서울대학교 스포츠마케팅연구실