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Korean

서울대학교 서울대학교 스포츠마케팅연구실

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임충훈

Professor

임충훈

Lim Choonghoon

880-7614
yuchoong01@snu.ac.kr
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학력
  • 서울대학교 체육교육과 학사
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  • Illinois State University, 여가 경영 석사
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  • University of Maryland at College Park 스포츠 경영 박사
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경력
  • 現 서울대학교 사범대학 체육교육과 교수
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  • 現 한국체육학회 International Journal of Human Movement Science 편집위원장
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  • 現 Research in Dance and Physical Education 편집위원장
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  • 現 한국스포츠산업경영학회 기획이사
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  • 現 대한체육회 평가위원회 위원
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  • 現 한국대학스포츠협의회 학사위원회 위원
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  • 現 국민체육진흥공단 기금지원사업 현장평가 위원
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  • 現 한국무용학회 명예부회장
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  • 現 한국스포츠미디어학회 상임이사
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  • 現 한국 핸드볼협회 대학위원회 위원
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  • 前 한국체육학회 학술이사 및 국제이사
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  • 前 한국스포츠산업경영학회 국제이사
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  • 前 Journal of Global Sport Management 부편집장
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  • 前 International Journal of Sport Communication 편집위원
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  • 前 Indiana University at Bloomington 조교수
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  • 前 Indiana University at Bloomington 부교수
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  • 前 메릴랜드 대학교 전임 강사
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  • 前 일리노이 주립대학교 연구, 강의 조교
실적
  • 송송미, 양홍위, 임금정, & 임충훈. (2021). 성역할 정체감이 스포츠참여 행동과 스포츠 종목 선호에 미치는 영향: 남성성의 조절 효과를 중심으로. 한국체육학회지, 60(1), 341-358.
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  • 양홍위, 오인애, 장지석, & 임충훈. (2021). 소셜 라이브 스트리밍 스포츠방송 BJ브랜드 이미지 척도개발 및 타당화. 한국스포츠산업경영학회지, 26(2), 30~47.
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  • Chang, J., Lim, C. H., Jang, W. S., & Oh, I. (2021). Team Competence and Warmth’s Influence on Perceived Value and Media Consumption Intentions: As Moderated by Interdependent Self-Construal. 한국체육과학회지, 30(2), 613-634. 
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  • 안주리, 김현우, 임금정, & 임충훈. (2020). 스포츠 관여도가 브랜드 충성도에 미치는 영향 분석: 심리적 지속 모델 (PCM) 과 브랜드 아키텍처를 중심으로. 한국체육과학회지, 29(3), 535-547.
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  • Paek, B., Morse, A., Hutchinson, S., & Lim, C. H. (2020). Examining the relationship for sport motives, relationship quality, and sport consumption intention. Sport Management Review.
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  • Kim, H., Park, B., Lim, C., & Chang, J. (2020). The Influence of Personal Tendencies, Situational Power State, and Social Exclusion on Distinctive Consumption Choice. Sport Marketing Quarterly, 29(3).
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  • Kang, J. H., Lim, C. H., Suh, Y. I., Gang, A. C., & Pedersen, P. M. (2020). Establishing a web-based measurement of aggression (WTCRTT): Examining the validity of a modified Taylor’s competitive reaction time test. International Journal of Applied Sports Sciences, 32(1).
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  • Yang, H. W., Ock, D. K., Song, S. M., & Lim, C. H. (2020). The Effect on Color Modification of Sport Brand Logo for Purchase Intention according to Brand Familiarity. 한국체육과학회지, 29(6), 423-446.
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  • Oh, I., & Lim, C. (2019). Scale development for the consumer perceived value in sports event: Focusing on 2018 Pyeongchang winter Olympics. Korea Journal of Sports Science, 28, 575-588.
  • Hur, Y., Lim, C., Won, D., & Kwon, S. (2018). Types of brand transgressions and consumers’ moral reasoning strategies on an endorser, Sport Marketing Quarterly, 27, 275-286**.
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  • Lee, M., Poter, M., Lim, C., & Pedersen, M. P., (2018). The effectiveness of advertising embedded in televised sport programming: How team performance influences attitude formation, Sport Marketing Quarterly, 27, 221-235.
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  • Yoo, S., Lim, C., & Chang, J. (2018). Media Portrayal of foreign coaches in Korea and Vietnam, Korean Journal of Communication Studies, 26(4), 27-45**.
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  • Lim, C., Hur, Y., & Song, S. (2018). Sponsorship information reception and processing: Explicit and implicit memory in in-game advertising. Social Behavior and Personality, 46(6), 935-952.
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  • Oh, I., Jung, M., & Lim, C.** (2017). The effect of traditional marketing and experiential marketing on stadium revisit intention and brand equity of professional sport teams: A study of professional baseball game spectator. Korean Journal of Physical Education, 56(5), 403-417
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  • Won, D., Goo, B., Lim, C. **(2017). Crisis communication strategies of professional baseball teams: focusing on message appeal type and message delivery method. Korean Journal of Sport Science, 28(3), 608-622
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  • Ha, J., Chung, J, J., & Lim, C. **(2017). Quality of a mobile sport website: Development and psychometric evaluation of a scale. South African Journal of Research in Sport, Physical Education and Recreation, 39(2).
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  • Oh, I., Kim, H., & Lim, C.** (2016). Influence of visual attention on A-board advertising awareness in E-Sport: Based on Explicit and Implicit Memories. Korean Journal of Sport Management, 21(5), 45-57.
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  • Lim, C., Kim, K., & Cheong, Y. (2016). Factors affecting sportswear buying behavior: A comparative analysis of luxury vs. regular brands of sportswear. Journal of Business Research.
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  • Walsh, P., Hwang, H., Lim, C., Pedersen, P. M. (2015). Examining the use of professional sport teams as a brand extension strategy in Korean Professional baseball. Sport Marketing Quarterly, 24(4),
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  • Lee, M., Lim. C., Yeo, I, & Pedersen, P. M.** (2015). The marketing of an international match in Asia, The effects of sport commentary and nationalistic sentiments on framing, priming, and consumer behavior, Sport Marketing Quarterly, 24(4).**
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  • Kwak, D.H., Kwon, Y. B., & Lim, C. (2015). Licensing a sport team brand: Effects of team brand cue, performance priming, and product category on multidimensional values and purchase intentions. Journal of Product and Brand Management. 24(3), 198-210.
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  • Lee, M., Ryu, S., Clavio, C. M., Lovell, D., Lim, C., & Pedersen, P. M. (2014). The effect of Twitter on sport fans’ information processing: An analysis of the controversial referee’s decision in the 2012 London Olympic games. International Journal of Sport Management and Marketing, 15(3), 102-119.
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  • In, S., Lim, C., & Pedersen, P. M. (2014). The ubiquitous sport-mediated space: Sport-mediated screens, doubled illusions, and live spectacles in stadia. Global Sport Business Journal, 2(1), 1-13.
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  • Frederick, E., Lim, C., Chung, J., & Clavio, G. (2013). Determining the effects of sport commentary on viewer perceptions, attitudes, beliefs, and enjoyment through violence justification. Journal of Sport Media, 8(1), 65-86.
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  • Lim, C., Martin, T., & Pedersen, P. M. (2013). Psychological factors associated with motivation of mediated Mixed Martial Arts (MMA) consumption: A structural model of risk taking, aggression, identification, and motivation. International Journal of Sport Management, 14(4), 379-402.
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  • Lim, C., Lee, W., & Pedersen, P. M., (2013). Investigative the moderating role of sport service type and personality on audiences’ emotional responses to hedonic vs. cognitive advertisement. Journal of Global Scholars of Marketing Science, 23(1), 55-71.
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  • Frederick, E. L., Lim, C., Clavio, G. E., Pedersen, P. M., & Burch, L. M. (2012). Choosing between the one-way or two-way street: An exploration of relationship promotion by professional athletes on Twitter. Communication and Sport, 1(1).1-20.
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  • Frederick, E. L., Lim, C., Clavio, G., & Walsh, P. (2012). Why we follow: An examination of parasocial interaction and fan motivations for following athlete archetypes on Twitter, International Journal of Sport Communication, 5(4), 481-502.
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  • Witkemper, C., Lim, C., & Waldburger, A. (2012). Social media and sports marketing: Examining the motivations and constraints of twitter users. Sport Marketing Quarterly, 21(3), 170-183
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  • Lim, C., Chung, J., & Pedersen, P. M. (2012). Effects of electronic word-of-mouth (eWOM) messages. Sport Management International Journal, 8(1), 55-75.
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  • Lim, C., Chung, J., Fredrick, E., & Pedersen, P. M. (2012). Investigating the influence of past football experience, and perceived football knowledge on attitude, credibility, expertise and trustworthiness, and future search intention. Journal of Contemporary Athletics, 6(1), 1-16.
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  • Brewer, R. M., Pedersen, P. M., Lim, C., & Clerkin, T. A. (2011). Examining the value of sport clubs: A cross-sectional intrinsic valuation of NCAA football bowl subdivision (FBS) Football programs. International Journal of Applied Sports Science, 23, 351-370.
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  • Lim, C., & Lee, W., (2011). Investigating the role of personality trait on gambling behavior. Sports Science Review, 5, 21-32.
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  • Zimmerman, M. H., Clavio, G. E., & Lim, C., (2011). Set the agenda like Beckham: A professional sports league’s use of YouTube to disseminate messages to its users. International Journal of Sport Management and Marketing, 10, 180-195.
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  • Lee, W., Lim, C., & Pedersen, P. M. (2011). Investigating cognitive and emotive measures affiliated with advertising extreme sports: An analysis of emotion, attitude, sport involvement, and sport participation intention. Theories & Applications the International Edition, 1, 72-78.
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  • Lee, W., Kwak, D., Lim, C., Pedersen, P. M., & Miloch, K. (2011). Effects of personality and gender on fantasy sport game participation: The moderating role of perceived knowledge. Journal of Gambling Studies, 27, 427-441. **
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  • Kwak, D., Lim, C., Lee, W., & Mahan, J. E. (2010). How confident are you to win your fantasy league? Exploring the antecedents and consequences of winning expectancy. Journal of Sport Management, 24(4), 416-433.
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  • Suh, Y., Lim, C., Kwak, D., & Pedersen, P. M. (2010). Examining the psychological factors associated with involvement in fantasy sports: An analysis of participants’ motivations and constraints. International Journal of Sport Management, Recreation, and Tourism, 5, 1-28. **
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  • Lee, W., Lim, C., & Pedersen, P. M. (2010). Stress and commitment in sport organization employees: An analysis of the moderating role of stress buffers on job stress and organizational commitment. International Journal of Sport Management, 11(2), 227-247. **
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  • Lim, C., Martin, T., Kwak, D. (2010). Examining television consumers of mixed martial arts: The relationship among risk-taking, emotion, attitude, and actual sport media consumption behavior. International Journal of Sport Communication, 3, 49-63.
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  • Rodenberg, R., & Lim, C. (2009). Payback calls: A starting point measuring basketball referee bias and impact on team performance. European Journal of Sport Management Quarterly, 9(4), 375-387.
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  • Pedersen, P. M., Osborne, B., Whisenant, W., & Lim, C. (2009). An examination of the perceptions of sexual harassment by sport print media professionals. Journal of Sport Management, 23(3), 335-360.
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  • Lee, W., Laucella, P. C., Lim, C., & Fielding, L. (2009). The role of media coverage in the globalization of little league baseball. Journal of Youth Sport, 4(2), 21-26.
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  • McDaniel, S, R., Lim, C., & Mahan, J. E. (2007). The role of gender and personality traits in response to Ads using violent images to promote consumption of sports entertainment. Journal of Business Research, 60(6), 606-612.
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  • McDaniel, S. R., Lee, S., & Lim, C. (2001). Re-examining the relationship between fantasy and optimum stimulation levels. Imagination, Cognition and Personality, 20(4), 247-354.
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  • Lim, C., Turco, D. M., & Wachter, C. (2001). Comparison of leisure constraints for Korean and U. S. Generation X. Journal of the International Council for Health, Physical Education, Recreation, Sport and Dance, 37(3), 57-64.
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  • Lim, C., & Turco, D. M. (1999). The next generation in sport: Y. Cyber-Journal of Sport Marketing, 3(4).
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  • Turco, D. M., & Lim, C. (1998). Green and gold: Tourism relations between the Green Bay Packers and the host community, Cyber-Journal of Sport Marketing, 2(3).
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