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What Makes Consumers Keep Wearing Smartwatches? Perspectives From Smartwatch Attributes and Self-Health Efficacy

What Makes Consumers Keep Wearing Smartwatches? Perspectives From Smartwatch Attributes and Self-Health Efficacy

기간

2023

참가자

대회명

European Association for Sport Management

What Makes Consumers Keep Wearing Smartwatches? Perspectives From Smartwatch Attributes and Self-Health Efficacy