The Effect of Nostalgia While Watching Sports Games: Focused on the Mediation Effect of Pleasure and Arousal Between Nostalgia and Brand Memory and Attitude
기간
2024
참가자
대회명
Asian Association for Sport Management
The Effect of Nostalgia While Watching Sports Games: Focused on the Mediation Effect of Pleasure and Arousal Between Nostalgia and Brand Memory and Attitude