Influence of Functional Consumption Value, Symbolic Consumption Value, and Prestige Sensitivity on Evangelism in the Context of Golf Apparel Consumption: Focusing on Generation Z
기간
2024
참가자
대회명
North American Society for Sport Management
Influence of Functional Consumption Value, Symbolic Consumption Value, and Prestige Sensitivity on Evangelism in the Context of Golf Apparel Consumption: Focusing on Generation Z